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Greeting Card Facts
Here are some interesting facts and figures about the greeting card industry:
- $7.5 Billion Industry
- 80 % Market Share held by Hallmark/American Greetings
- Average Consumer Buys 10 Cards Per Year
- Average Consumer has a need for 70 cards per year
- Why don't they send 70 cards per year?
- Inconvenience / They Forget
Friends Forever Enterprises provides a solution to how people manage their greeting and postcard needs, efficiently, and cost effectively!
Forbes magazine called Mr. Girard
one of the “greatest salesmen of the century.”
Meet Joe Girard
Joe Girard was honored by the Guinness Book of World Records for selling more cars than any single person in history, 12 times achieving the top vehicle sales in the world. In his best year he sold 1425 units, all retail (no fleet sales).
His secret weapon? Greeting cards.
Employing two assistants out of his own pocket, “Joe sent out nearly 13,000 greeting cards a month to his customers, celebrating everything from Halloween to Groundhog Day,” according to the Detroit News.
People define success in many ways. In this case, it cannot be redefined as anything less than spectacular.
Joe Girard proved, without doubt, that greeting cards inspire customer loyalty.
Joe proved that greeting cards motivate customers to refer their friends.
7 Rules for Sending Greeting Cards
1) Send the real thing! e-Cards are entirely too common, and rarely show the attention to detail that sending a real card demonstrates.
2) Personalize it! Never limit yourself to the message that came in the card. Always add your own personal touch or flair.
3) Never use address labels for the recipient, or metered postage. Use a stamp and handwrite or type the envelope.
4) When complimenting someone in your card, be specific with them about what it is you like about them. Don't just say you're a good person, be more specific (example: "I like having you as a friend because you take a sincere interest in the things that matter to me!").
5) Make sending cards a habit instead of an occasional afterthought. You'll find your relationships will grow as you express yourself to the people that matter to you.
6) Don't wait for special occasions to send a card. Holidays and birthdays are great, but an unexpected card for no particular reason can have a great impact too!
7) Don't print it, stuff and send it yourself. Let us do that for you!Get Started Today!
Greeting Card Facts
• U.S. consumers purchase approximately 7 billion greeting cards each year, generating nearly $7.5 billion in retail sales.
• In 2006, cards were exchanged by 2 billion Americans.
• Cards were sent by 85% of Americans in 2006.
•For every 3 holiday cards purchased and sent, one has a religious message.
•30% of greeting card sales annually, can be attributed to the holiday season.
•More than 90 percent of all U.S. households buy greeting cards, with the average household purchasing 30 individual cards in a year.
•Christmas cards are the most popular of all the seasonal cards. They comprise 60% of the total sales. Valentine's Day, at 25%, is a distant second.
•Nine out of 10 Americans say they look forward to receiving personal letters and greeting cards because cards allow them to keep in touch with friends and family and make them feel they are important to someone else.
The Right Card For the Right Occassion (click here)
